Insights.
Think your company doesn't need promotion on social networks?
17 Aug, 2017
Marketing
Today, social media advertising has become common, although there are still companies that strictly refuse to engage in this type of advertising. But if you are not present on social networks, today's customers find it more difficult. Due to time constraints, many customers find it easier and more convenient to make purchases online. They can easily browse your offerings through your website.
There are various reasons why some companies refuse to appear on social networks, and we will single out the most common ones:
- We know our customers well enough
- We don't need new customers
- Our customers are not online
- We prefer advertising through TV and newspapers
- We prefer live communication with our clients
- Customers complain most often online
For start-ups, small and medium-sized companies, it would certainly be good to use social media because it plays an important role in their marketing strategy. If you feel that any of these six statements apply to your business, keep reading to find out why these are not reasons to avoid social media advertising.
1. We know our customers well enough
How well do you know them? Are you sure they won't go to your competition? Today, most people shop online, so if you're not there, you're missing out on a great opportunity. Maybe there is someone near you who offers similar products/services as you, and they are being promoted on social networks.
There are various tools like Google Analytics and Facebook Insights that provide information about your consumers and their interests. They can help you advertise and make your job a lot easier.
2. We don't need new customers
Maybe you don't need new customers right now. That's great, but what happens when your current customers decide to go to your competitor? Imagine the following scenario. You sell jewelry and your customers start to go to your competitor, and more and more of them every day. His business flourished, through social networks he designed an interesting prize game that attracted many jewelry lovers. Little by little, people noticed that you offer great jewelry at an affordable price and simply forgot about you. He was online and you weren't. They could see his assortment through social networks, and he additionally informed them about the novelties in his assortment, which attracted people even more.
So don't wait until it's too late. Keep your audience interested and familiar with your business. Let customers know that a new line of jewelry is out or that last season's jewelry is on sale.
3. Our customers are not online
Are you sure? Social networks have more and more users every day, and every day more and more people join the virtual waters. Unless your customers are over 80, chances are they're online. Social networks allow businesses to reach people in new/different ways at minimal cost.
4. We prefer advertising through television and newspapers
It is not necessary to avoid television and newspapers, however, before you start advertising through traditional channels, think about your audience, your clients. It should be kept in mind that if your products and services are intended for a younger population, then it may be more profitable to advertise through social networks. Young people aged 16-25 do not watch television or read newspapers as much as the older population does. Social networks allow small businesses to target specific audiences well, especially using Facebook ads, so that their advertising costs are kept to a minimum.
5. We prefer live communication with our clients
Face-to-face communication will always be the most effective form of communication. However, if your customers have a quick question, it's easier for them to jump on Facebook or Twitter and get an answer in no time. This would save both you and them time and money.
6. Customers complain most often online
There are many customers who like to complain online. Unfortunately this is true, but as a small business, you can use it to your advantage. If something goes wrong, you show that you care and want to do everything to fix it.
You can offer them another product/service and publicly for your mistake. People like to see that a company cares about them.
Conclusion
For many small businesses, social networks are an ideal way to reach potential customers. Social networks create a sense of community, make businesses easier to reach, and have lower advertising costs than traditional media. Also, social networks can be a source of traffic to your website.
Read exactly how Facebook advertising works, and if you have any questions, feel free to contact us.
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