Top 5 keyword analysis tools

Top 5 keyword analysis tools

Keywords are a single word or set of words for which we want our site to be displayed when searching the Internet. Put simply, keywords are the link between a user browsing the Internet and the content of a website. By using the correct and relevant words, you increase the number of views of your website.

To make it easier for you to choose the right keywords, we present the top 5 keyword analysis tools.

1. Google Keyword Planner

Google Keyword Planner is the first of our Top 5 keyword analysis tools. The tool is free and comes as part of the Google Ads tool for creating paid ads. In addition to showing keywords, it also shows the monthly number of searches, estimates CPC (cost per click) and suggests new keywords.

This tool is indispensable if you intend to do paid advertising, but it also helps in keyword planning if (and you always should) think about SEO.

Steps to get to the Google Keyword Planner:

1. Log in to Google Ads;
2. In the upper right corner, click on "Tools&Settings";
3. In the first column is the "Keyword Planner";
4. Press "Discover new keyword" and let your research begin.

Tip: start with simple words and/or concepts towards more complex ones. To improve your ranking, include well-researched long-tail keywords in your content. These keywords are typically easier to rank for and should complement the main keywords you've used in the title of your text.

2. Google Trends

Like the Google Keyword Planner, Google Trends is a free tool and "user friendly; Plus: it doesn't require registration.

Google Trends allows you to view the frequency of searches for a specific keyword or phrase. Unfortunately, Google Trends does not show the number of searches on a monthly basis, but it is possible to see the seasonality of searches.

When using Google Trends, be sure to specify the location to which the search refers, and we suggest that you do not forget the dialects.

For example, if you are targeting Primorje-Gorski Kotar County, and you are opening a flower shop, include the word flower shop in your ads. Why?

Helpful, right?

3. Ubbersuggest by Neil Patel

A free tool, Ubbersuggest provides word and phrase suggestions that you can use in your ads. The tool enables an overview of seasonal trends and even competition. Also, the tool allows you to display ideas for content and SERP analysis.