How will the Search Generative Engine (SGE) affect the hotel industry?

Google is continuously increasing its use of artificial intelligence and machine learning to improve search results and enhance the user experience. As a result, we present to you the future of search - Search Generative Engine (SGE).

Using generative AI, the search engine will be able to answer various questions. It will transform data into clear and relevant information that will significantly reduce search time. The search engine will be able to answer questions such as "Which is better for a family vacation with children and a pet, Istria or Dubrovnik?" and even more complex scientific and business questions.

SGE

SGE will also offer additional questions that follow up on the user's query, such as: "What should I visit in Istria with children?" and provide answers that are supported by reliable information from available websites.

Comparing SGE to the current keyword searching method, its semantic search delves deeper into the query itself. As well, it understands the user's intent and provides a personalized experience.

Now the key question is: How will the Search Generative Engine (SGE) affect the hotel industry? In the future, it'll be important to have top-quality and useful information on hotel and camping websites. This is because ads on Google will be shown below the answers given by AI.