The most common Facebook mistakes to avoid

Running a Facebook page looks very simple. We all can do it... Or maybe not? Although it looks simple at first, it is not so. When running a website, you should pay attention to several things in order not to harm your company and its reputation.

We have already practiced running Facebook pages and we have a few tips for you to avoid possible mistakes:

Your posts contain too much text

People today want to get information as soon as possible. That's why your post must be short, clear and simple. If someone is reading your post on the fly, believe, they don't have time to read everything. If they don't find what they're interested in right away, they move on, and you're missing an opportunity and losing a potential client.

Too much text kills your post, so try to make your posts as short as possible. A picture tells a thousand words, so if you can't say it briefly, try a picture. If the picture doesn't help, try the video. Social networks are such that everything needs to be tested. What works great today does not necessarily mean that it will work tomorrow. Trends change, people change, so test everything.

You don't have a post schedule

A post schedule is a very good thing, especially if you run multiple pages. Many ready-made social media calendars are available for download on the Internet. Alternatively, you can create your own in Excel to meet your specific needs. HubSpot's calendar, which you can see in the picture, turned out to be excellent for us.

Don't worry, you don't need a detailed plan of when and what to publish for the next six months. But do your best and come up with posts at least a week or two in advance. The more is less rule can also be used for Facebook posts. Do not post pointlessly and in excessive amounts, because people do not like the so-called suffocation by announcements. You can schedule your posts in advance and set them to appear on a specific day at a specific number of hours.

Poor crisis communication

One important thing to remember about Facebook is that your work isn't done once you publish a post. Every comment that asks you a question, criticizes you or gives you suggestions deserves a reply.

All reviews should be responded to, whether positive or negative. In case they are negative, you can always start with the questions: "What is the problem?" and "How can we help you?". Every negative comment deserves a timely response, so don't wait too long and calmly try to solve the problem.