The importance of a mobile-friendly site

A website is the foundation of any company's digital marketing. In the digital age, the website has become essential when designing marketing strategies and is a reflection of the company. The company's website allows it to be accessible 24/7 to all interested parties, providing timely information to potential clients and fostering stronger relationships. Additionally, the company can effectively track its business's performance.

Nowadays, it is no longer enough for a company to have its own website, but there is an increasing need for the website to be mobile-friendly. Mobile-friendly pages are websites where the content (text, image, video,...) is adapted to different devices, such as mobile phones or tablets. Lately, more and more people are using the Internet on their phones. This has made mobile-friendly websites very important. In fact, more people now browse the web on their phones than on their desktop computers. According to statistics, by 2022, 60.66% of traffic will originate from mobile devices and 50% of B2B inquiries will be conducted on mobile devices. These figures support the case for using mobile technology.

When using mobile devices to find users online, pages that are optimized for mobile devices are more likely to be seen. Popular search engines like Google prioritize mobile-friendly pages when showing search results, over pages that are not mobile-friendly.