case study.

Bluesun Hotels & Resort

+35%Conversions
+63%Booking
+105%Revenue

Bluesun Hotels & Resorts, a renowned group with 11 hotels along the Adriatic coast, 1 campsite, and 1 leased property (totaling 2,973 accommodation units), along with a Premium hotel featuring 161 units, selected our bid for the development of a new website.

Performance analysis comparing the periods of June 1, 2021 – October 31, 2021 with June 1, 2019 – October 31, 2019.

About project

The project was focused on digital transformation and the creation of a platform that reflects the latest trends while ensuring measurable performance improvements. It was carried out through precisely defined phases:

Thorough requirements analysis
Comprehensive design and development
Rigorous content and functionality review with optimization
Detailed testing
Successful delivery
Ongoing performance monitoring

The complexity and scope of the project demanded dedication and precision, resulting in a website that fully meets all client requirements. The primary goal was to deliver an optimized and highly appealing website for end users, which was fully achieved through the implementation of all requested functionalities.

Results

These statistical indicators demonstrate impressive growth in revenue, number of bookings, and average booking value as a direct result of improvements in online business performance.

Growth in revenue, number of bookings, and average booking value.

Conclusion

Particular progress was noted in bookings made through direct channels, confirming the success of the strategy aimed at reducing dependence on OTA channels.

The purpose of the website is to meet visitor expectations and it is a key tool for increasing direct bookings. The main goal of this project was to increase direct bookings and provide guests with a straightforward path to completing them. The results show that the website has become more intuitive, the time required to complete a booking has been reduced, and an overall increase in the website's conversion rate has been recorded.

The new website has significantly contributed to the growth in revenue and number of bookings, as well as to the overall business performance of Bluesun Hotels & Resorts - something we are extremely proud of.