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25 Oct, 2022
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The introduction of the euro as a legal tender in the Republic of Croatia will bring significant changes to every sector, including tourism. In our previous blog, we prepared you for the replacement of the Croatian kuna with the euro. In this blog, we'll provide information about the advantages and disadvantages of adopting the euro, specifically in relation to tourism.
In 2023, global tourism demand is projected to reach pre-pandemic levels of 2019, driven by research conducted worldwide. On January 1, 2023, Croatia will start using the euro as its official currency. This change might make more tourists want to visit Croatia.

In Croatia, 90% of overnight stays and 70% of tourism revenue come from foreign visitors. Notably, most of these foreign tourists are from the Eurozone. One of the main problems with foreign visitors is - currency, more precisely, price conversion. The introduction of the euro offers several advantages. First, it removes the need for price recalculation, making it easier to compare prices and find the most affordable vacation destination. The next issue to be addressed is the unfavorable exchange rates offered by exchange offices. These rates create considerable financial and time costs for foreign visitors who must search for the most favorable exchange office. The introduction of the euro will also benefit renters. Like foreign tourists, they will no longer have to deal with unfavorable exchange rates when converting their earned euros to Croatian kuna.
The direct disadvantages of the introduction of the euro for tourism have not yet been observed. A disadvantage that affects all sectors, including tourism, is the increase in inflation that Croatia has been facing for the past year.
Comparing the advantages and disadvantages of introducing the euro for tourism, it becomes apparent that the positive effects on tourism outweigh the negative ones. Therefore, there is no cause for concern.
If you haven't already, contact us to adapt your business to the new market conditions in time!