A brief guide to Facebook Insights and how to use it to improve your Facebook strategy

Want to know what's going well on your Facebook page?

Frustrated with poor results and lack of engagement on your posts?

Fortunately, there is Facebook Insights that provides all the data you need to optimize your Facebook page.

Facebook Insights is a tool that provides comprehensive and detailed insight into the behavior and habits of your users. Therefore, this tool will greatly help you in your performance on social networks.

The sections you will find in Facebook Insights are:

• Overview
• Promotions
• Followers
• Likes
• Reach
• Page Views
• Actions on Page
• Posts
• Event
• Videos
• People
• Local
• Messages

You will, of course, research what you need, and we will guide you through the most important.

Overview

Here you will find all information about the performance of your site. It consists of three sections:

• Page summary,
• 5 most recent posts,
• Pages to watch.

The Page summary option shows page activity, page views, likes, reach, and engagement.

The 5 most recent posts section provides details of your last 5 posts. It shows the time of publication, type of publication, targeting, reach of people, engagement, and promotion.

At the end, you will find the Pages to watch section, where you can choose the pages you want to follow. From the number of fans, change in likes, number of posts, and engagement, you can learn a lot of useful information. You can find out how you stand in relation to your competition and in which direction your posts should go.

Promotions

This section is great if you decide to promote your site, products/services, or events. With promotion, you can target people who are not necessarily your fans. When you click on Boost a post, a list of recommended posts with the best number of reactions will open. When you choose to boost a post, you can select the audience to which you want it to be displayed. After choosing the audience, you will be able to define the budget and duration of the promotion. Read our article on exactly how Facebook advertising works.

Likes

It tells us how many fans your Facebook page has. You probably know that the number of fans is no longer the most important indicator of the success of your site. You can see if your fans came through paid ads or organically. You'll also find data that tells if someone has decided they no longer want to follow your page.

Reach

It refers to the number of people who can see the content you publish on their News Feed. This also affects all other metrics such as likes, comments, interactions, etc.

Posts

In this section you can find very important information that can help you with your posts. You can find out what time of day and which days of the week most of your fans are online, and what type of posts work best for them. In our case, it is around 10am and around 9pm in the evening. Content published on Mondays and Fridays works best for us.

Of course, you will see everything best by testing. Post content at different times of the day, different days of the week and patiently wait for the results.