Insights.
5 Signs You Need a New Website
08 May, 2017
Technology
Company websites are an important part of the overall image and presentation of the company. But websites are not something that is built once and lasts forever. As technology advances, the website should be refreshed from time to time with a new, more modern look and more modern technology.
If you've had a business website for several years and are wondering if you need a new one, here are five signs that indicate that you urgently need a new and more modern website.
The website is not adapted to all devices
A few years ago, when mobile devices were not yet so prevalent, the websites that were created were only adapted for desktop computers and laptops. In today's digital landscape, more than half of internet users access the web through mobile devices. Consequently, having a website that is not responsive (not adapted) to display optimally on all devices—is a significant oversight.
Most people who use the internet are used to the fact that most websites they use (like Google, social media, etc.) can be used easily on their phones. As a result, they tend to quickly abandon non-responsive websites within a matter of seconds.
If your website is not responsive, i.e. not adapted to mobile devices, it is high time to start creating a new, modern website.
The website is loading slowly
Today's users want to get everything immediately and on a platter. Visitors don't want to wait long. If a page takes more than three seconds to load, almost half (40%) of visitors will leave the page before it has finished loading.
Websites can be slow for various reasons, including outdated website creation technology or using low-quality templates that take a long time to load. To ignore this problem, you need a new website built with the latest technologies that will drastically reduce page loading time.
Outdated design
If your website is five or more years old, it probably looks outdated and the design is out of step with today's expected standards.
Web design, which only a few years ago looked modern and innovative, is now viewed with completely different eyes. Your business will appear unprofessional in the eyes of customers if your website is outdated or simply unattractive. Businesses are expected to present themselves in a professional manner, and an outdated website does just the opposite.
Visitors are fleeing your website
If you're using Google Analytics or another visitor tracking tool, you can gain insights into your website's traffic.
This includes:
- How many people visit your website
- How long they stay on each page
- Whether they leave after viewing just one page or keep browsing your site
If your web visitor statistics tell you that visitors are not thrilled with your website, that would be a sign that you need a website upgrade.
Some of the metrics that will tell you whether visitors are happy to stay on your website or leave regardless are:
- Bounce rate, or the rate of departures from the first page visited - if most of your visitors leave from the first page they visit on your website, it is usually a sign that something on the page does not suit them
- Average time spent on the page - if visitors stay on your website for only a few tens of seconds, it means that the website is not doing its job of keeping users
- Number of pages per session - if the average number of pages your visitors visit is just over one, it's often a sign that you haven't managed to keep them interested enough to keep browsing other pages on your website
Of course, all these metrics can also be the result of bad content on the web, which is another topic. If the metrics mentioned above are the standard for your website, you should analyze the potential issues and strongly consider creating a new website. A more effective website will keep visitors engaged and increase their interest in your offerings.
You don't have a CMS
If you need to contact the company that made your website to make any small changes to it, you should switch to a platform that's easier to use. Consider creating a website that you can update yourself with the help of a Content Management System (CMS).
The most famous CMS today is WordPress, which provides everything you as a site owner need. Also, some companies offer the possibility of creating a CMS to order, but in any case, having a CMS on the site is extremely useful. Today, more than ever, content on the web is important, and if you have a CMS, you will be able to independently publish news and articles on your website.
If you recognize yourself in any of these five items, you know what to do. Invest in a new website and present your company well online. Take a look at our website creation service and feel free to contact us.
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