Insights.
5 Best Time-Saving Social Media Tools
09 Nov, 2018
Marketing
5 Best Time-Saving Social Media Tools
Managing social networks can easily get complicated. Especially if you run channels on multiple social networks like Facebook, Twitter, Instagram, and Pinterest or manage multiple accounts on a social network.
If you post only on Facebook, you will find the Facebook tool that allows you to schedule posts in advance useful. We have already written about this tool here. With the help of this tool, you can create announcements weeks in advance that will be published at the desired time.
Consider using a social media management tool if you post on multiple platforms or want to simplify posting on Facebook pages.
Social networking tools allow you to:
- Quick and easy publishing,
- Posting to many social networks from one place (you do not need to log in to all social networks),
- A simple overview of the analytics of published posts.
Let's take a look at some of the best and most popular tools for managing social networks and their functionality and capabilities.
1. Hootsuite
Hootsuite is one of the most popular social media management tools. This tool offers several paid packages depending on your needs, but a free package is also available. The free option includes an account for 1 user and 3 social profiles where you can schedule posts in advance. Hootsuite covers 35 social networks, including all the most popular networks like Facebook, Twitter, Instagram, and Pinterest.
2. Buffer
Another great social media management tool that allows you to share content on Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google+. What many people like about Buffer is the existence of a browser extension and a mobile application that makes sharing easier. This tool also has a free package that includes 3 profiles and allows you to schedule 10 posts per profile in advance.
3. Everypost
A little less known tool, but still very effective, Everypost allows you to manage accounts on Facebook, Twitter, LinkedIn, Google+, Pinterest, and Tumblr. One thing that sets this tool apart is the ability to 'pull' visual content from external sources like YouTube, Instagram, and Pinterest. This tool also has a free package that allows you to manage 1 profile on each social network and 10 pre-arranged posts.
4. Tailwind
Tailwind is a tool used exclusively for Pinterest and Instagram. It is an official partner of Pinterest and the only tool that you can use to share content on Pinterest without any problems. You can try Tailwind for free for 30 days. In those 30 days, you can use Tailwind to publish 100 pins on Pinterest or 30 posts on Instagram. After 30 days, to continue using this tool, you will need to purchase one of the packages.
This tool is definitely worth it for businesses for whom Pinterest is an important source of website traffic and purchases. Pinterest is still not very popular in Croatia, but if your customers or clients are in English-speaking markets, this social network/search engine can definitely help you in your promotion.
5. Social Pilot
With this social media management tool, you can:
- Manage multiple social media profiles at once.
- Collaborate with team members.
- Create PDF reports to track your results.
- Upload multiple posts at once to save time.
Unfortunately, Social Pilot does not have a free option, but you can try the tool for 14 days before you decide to subscribe.
We hope that you have found a tool on our list that will fulfill your needs for efficient social network management. And if it still seems too complicated and you'd rather leave it to someone else, just contact us!